Branded Entertainment

Jeff Greenfield


Jeff Greenfield
Branded Entertainment Expert


Jeff Greenfield leads all Branded Entertainment and cross-promotion negotiations between clients and entertainment properties in television, film, music, video games and mobile phones.

Jeff is also publisher of VNU’s Branded Entertainment Monthly, an updated listing of the top branded entertainment opportunities in television, film, DVD releases, music, celebrity events and video games, which is a joint effort with VNU Media, the publishers of the Hollywood Reporter, Billboard, Ad Week and Media Week.

Greenfield was one of only two non-network experts asked to participate in a closed-door panel discussion on product placement produced by the Academy of Television Arts & Sciences. Also in attendance were Mark Burnett, executive producer of Survivor, The Apprentice & The Restaurant and David Lyle, president of Fremantle Media (American Idol).

Also editor of Product Placement News (http://www.productplacement.biz), Jeff details trends in product placement for brands and how to better utilize product placement as a tool for increasing sales and brand effectiveness.

Jeff is also a featured speaker at many events including The Next Big Idea, NATPE, GEM and in demand by many news organizations to comment on the integration of advertising into entertainment.

Jeff is regularly featured in both print (Brand Week, Newsweek, The Washington Post, Emmy Magazine, Wired, Hollywood Reporter, Investor’s Business Daily, etc.) and broadcast media (ABC, CBS, CNET, CNN).

Topics:

  • Branded Entertainment - The Next Generation of Marketing
  • The Future of Television

  Watch a Clip of Jeff Greenfield discussing Branded Entertainment

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