George Straight
George Straight with the Baby Bandolier

Increasing Sales By Improving The Buzz About Your Business

1st Approach develops powerful celebrity photo opportunities, personal appearances and product showcasing that can establish your company as the choice of today's hottest celebrities.

Combine the power of these implied endorsements with a hot online contest and now you’ve got your own ‘American Idol’ with a HUGE return on investment!

  Watch a Clip

Our programs provide the opportunity to participate in a non-traditional marketing campaign that will get hundreds of thousands to millions of people really excited about your product, put coupons into their hands and ‘desktops’ to make a purchase and if the product is in retail - drive them into retail to make a purchase.  
Step #1: The A-List Events
With our Hollywood ‘A-List’ connections, we will first get your product into the hands of all of the top Rock, Television and Film stars. Never a ‘shotgun’ approach – we take time to match your product with Celebrities in your desired demographic. Here are some events where our clients are seen backstage:
  • American Music Awards
  • Country Music Awards
  • Screen Actor's Guild Awards
  • Day-Time Emmys
  • Blockbuster Awards
  • Teen Music Awards
  • Latin Music Awards
  • The Academy Awards
  • Grammy's
  • Golden Globe Awards
  • MTV Music and Video Awards
  • Billboard Music Awards
  • Emmys

Darryl Worley
Darryl Worley with Starbuck's This Vs That

Auto Tape on Stacked (Fox)
Black & Decker Auto Tape featured  'Stacked'

Step #2: Product Placement
When our campaign begins, product samples will go out to every prop master and set in Hollywood. This is over 100 Television shows and 20-30 feature films that are in production at any time.

Our team would get your products placed on as many sets as possible on a variety of top primetime and cable television shows and provide regular reports and video footage of placements. We are then on-set and at the studios to make certain your product is integrated into the scenes for maximum exposure and impact.

Watch this Clip

Since Product Placement is fully-integrated into each show, it is seen by 100% of the viewers.   Unlike traditional television advertising, your product is also seen when the episode is shown multiple times during the season, when the show is sold into syndication, any international viewers and when it is eventually sold on DVD.

More importantly, according to Forrester Research and the American Academy of Advertising: 

"Primetime television commercials is that they are only seen by only 8 – 10% of the viewers - 90% of all viewers do not watch commercials."

With the market for DVR’s (Digital Video Recorders) such as TiVo increasing, more and more viewers will be watching fewer commercials.

Product Placement programs are available for a variety of products - call for details:   800-307-8816 ext. 717

Step #3: The Internet Connection
Search engines, discussion boards and newsgroups are responsible for the 'grassroots' launch of the sleeper-hit The Blair Witch Project.


Did you know that Jeff Greenfield is Featured at NATPE?

  • Message boards are a generator of a significant amount of traffic on the Internet.
  • Message boards are different than mySpace or other younger communities in that
  • Message Boards are found in hundreds of thousands of different websites, discussing every single topic you can imagine – from how to buy the best rims for your car to the best places to practice archery shooting, to folks discussing personal health issues.
Drug companies, Soft Drinks and Automobile manufacturers would NEVER launch a media campaign without involving the Internet - which is why it is an integral part to the success of our Product Placement campaign.

"Internet marketing," notes Gordon Paddison, director of interactive marketing at New Line Cinema, "is the most inexpensive and efficient mode of marketing around. And it's available to those with limited resources. Online is all about word of mouth."

We target 2 groups with this component of our campaigns:
  1. Those who are currently looking for your product or a competitor's product
  2. Consumers who express interest in specific personalities (Britney Spears, N'Sync, American Idol, etc)

Group #1 will be already interested in your product and will be very interested when they see an ‘online contest’ combined with a discount coupon to make an immediate purchase.

Group #2 (known as the 'American Idol Demographic') will go 'nuts' when they see the contest and sign up immediately and then look forward to getting additional contest updates along with marketing messages and additional coupons.

We use a variety of techniques for identifying places on the Internet where we can find members of both Groups #1 and #2.  In a non-offensive way, we direct them to a special 'online coupon' that will be offered by your company.  The coupon can be used to make a discounted purchase either in a store (by printing them up) or online (by entering a special code).

For EVERY interest & concern in the world, there is a unique discussion board!

Howie D - The Back Street Boys
Howie D with
The Guardians

The 3 most important factors about having messages posted on discussion boards are as follows:
  • Posted messages live on for months, even years!
    Once a message is posted, it keeps getting read over and over again. Message board owners rarely delete messages, so each message could live on for years! Even if it is not at the top of a message board, people will find and you will see the number of views increase over time.
  • Messages show up in the Search Engine Listings
    Search engines (Google, Yahoo, MSN) aggressively spider message boards looking for new content. Posted Message end up in the search engine results when people search on a topic related to your product or service. This means that message board posting will increase traffic from the search engines.

  • Search Engines Follow & Give Credence to Links in Message Board Postings
    The goal of posting a message in a board is to get readers to follow a link. Since search engine spiders also ‘read’ the message boards, they will follow the links and provide an increased ‘rank’ of your website in the search engine results because your website now has an increased number of incoming links.

Our model is simple ....

Build on the power of buzz spread via by utilizing the power of product placement, online conversations and celebrity event. This approach resonates more, travels farther (exponentially), is less costly and substantially leverages your marketing budget.

1st Approach In The News

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